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« Office Space- January 2012 | Main | Sochisiders »
Friday
Jan202012

Google's Sochi Problem

Google has a problem in Sochi.  Actually, Google has several problems.  Sochisider Pavel Lesnevsky pointed this out to me.  He asked if I would write about it and try to get some attention brought on the problem, so that Google would make the changes necessary to fix it.

A use of Google's search engine at google.ru using the following words: ночная жизнь сочи - which means Sochi nightlife in Cyrillic (Russian characters)- will see these search results:

Notice that the first page is dominated by domains devoted to websites about Miami, Florida.  The same thing happens when a user searches культурная жизнь Сочи- cultural life Sochi.  The search results point the user towards sites about Miami.

Also, a user who uses Google's online translator and types in сочи , which is the spelling for Sochi, will get the result: Miami.

Everyone in Russia understands that Miami is a popular and fun place.  Many Russians have visited or would like to visit.  However, this mistake is not good for anyone.  Users do not find the information they need, it damages local businesses in Sochi and hurts Google's image.

Can we get some help here?  This is surprising that no one has taken care of this problem.  I think Sergei Brin is from Moscow....

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