Affliction Grand Opening

The new franchise of the clothing retailer Affliction, celebrated its Grand Opening in Soch, January 28.  Fedor Emilianenko, the Russian mixed martial arts champion, was on hand and signed photographs and took pictures with shoppers and fans for the well-publicized event.  Mr. Emilianenko is a popular in Russia and drew a large crowd.  

I spoke to one of the franchise owners.  He mentioned that it is the 6th franchise of Affliction that they have opened in Russia, where the brand is appealing to the growing middle class. 

Fedor Emilianenko