Coca-Cola and Russia

Coca-Cola has announced that it will invest $3 billion in Russia, including a new plant in the southern city of Rostov.  The investment over will be over a 5 year period and compete with Pepsi's expansion in Russia.   The Rostov plant has an eco-friendly design and will supply beverages to the Sochi 2014 Winter Olympics and Paralympics.  The plant was hailed by Sochi 2014 CEO Dmitry Chernyshenko as an example of the impact the Sochi Olympics are having on innovative and environmental development in Russia.

Sochi has long been a "Pepsi Town".  While Coca-Cola's products can be found in many places in Sochi, Pepsi is ubiquitous, with the boardwalk particularly being dominated by Pepsi products.

 

Sochi Boardwalk and Pepsi's Advertising